The Loyalty Engine:
Build Raving Clients Through Leadership Based Selling
No Tricks. No Pressure.
Just Pure Leadership That Wins Clients For Life
It's Easier Than You Think!
And It Can Be Life Changing...
Increase Your Sales Income and Client Referrals
Your goal is to increase your income while keeping your clients hooked to you for repeat orders and referrals. This is how sales champions win time and again!
Gain Fierce Client Loyalty
Clients can sense when you have strong leadership skills. It's like honey to a fly! Why would a client want to go anywhere else?
Stop Wasting Time and Learn to Lead
You don't have years to stumble into becoming a sales leader and grow your income. This course gets to it NOW!
About the Course
Most sales pros "get" the technical side of selling. There have been countless books written on the psychology of sales, closing techniques, scripts, and other tools to help get the client to sign a
contract or purchase order.
We've also been told to get the client to the point where they "Like, Trust, and Respect" us, so that the sale flows naturally to the close.
That's all well and good, but how do we do that? By taking them to coffee or lunch? How about a ballgame? Drinks? Clients don't care about that stuff.
Clients want more. They want a LEADER!
Ah! But there's the problem.
How do you define LEADERSHIP? Is it yelling? NO! Do you have to be 6'5" and 300 pounds of solid muscle? NO! How about being a certain gender? NO!
It's all about ATTITUDE. That's all. As simple as it sounds, it will take some work. But I know that you can handle it. You wouldn't be reading this if you weren't willing to put in the necessary effort.
This course has been written using the US Marine Corps' 14 Leadership Traits as the foundation. The Marine Corps has a fine reputation for producing top-notch leaders. Each individual Trait is presented in the context of sales and client satisfaction.
Let's get started!
Who needs to learn to lead?
New Sales Pros
Selling can be a daunting task. Part of the problem that new sales pros encounter is their own negative thoughts about sales. The Sales Leadership course will show new sales pros that sales is about helping clients, not taking advantage. And you'd better believe that clients can smell a sales pro who is only out for the money.
Mid-Level Sales Pros
Sales pros at this stage understand prospecting and closing tactics. They know "what to do." But, they are not usually seen as strategic partners by the client. These pros need to learn how to lead. Once the client gets a taste of that sweet leadership, they're hooked! Leaders are seen as indispensable by the client and are patched in to many major client decisions.
Sales Managers
Sales managers have been around the block. Many are excellent salespeople, and were promoted into their current role because of great productivity. But, because sales can often be a "lone wolf" job, they don't know how to lead others. The tactics that helped the sales manager get to where they are often don't translate to leading other sales pros. Leadership training will help the sales manager build a salesforce that keeps competitors away.
What's inside?
Because most people have only a fuzzy idea of what makes a great leader, we start with the background of leadership as taught to new US Marine recruits.
There's no video of us yelling at you! Nor do YOU have to yell at anyone else!
Keep scrolling and you'll see...
Background
We'll explore the WHY behind military leadership training for sales and why it will knock your income out of the park
The Traits Acronym
To lead, you must know and understand the traits shared by great leaders. You'll learn the same Leadership Trait acronym that US Marines use to keep themselves on the right track as effective leaders
The Traits for Sales
As you peruse the Leadership Traits, you'll see that they apply EVERYWHERE, not just in a military context. We'll give you multiple sales situation examples for each Trait so that you can start to relate the Trait to your own sales activities
KPIs to Measure
The US Marine Leadership Traits alone can be HUGE when it comes to revolutionizing your sales activities. We go one step further by giving you a list of 2 KPIs per Trait so that you can measure how you're growing as a sales leader
Customer Surveys
You'll receive 4 customer leadership surveys that you can use with your customers. No one likes to be criticized, but it's the only way to adjust and grow yourself as a leader and your bank account
Homework
Yes, there are activities for you to do. But, it's up to you to do them. No one will be checking your answers, and most of the assignments are about reflecting on situations in sales and how you'd react as a sales leader..
Just do the stinkin' homework!
Newsletter
We put out a newsletter once per month, as well as informative email now and then. We try to keep you focused, so you'll see leadership info from time to time
Free Updates
The course is always evolving. As new features are added, you'll receive them for free. Maybe not forever, because none of us are eternal, but at least for as long as Fox Leader Lab is alive and kicking
Hi, I'm Tim!
Like you, I'm a sales pro who initially struggled to exceed average sales income early in my sales career after I left the Marines.
I wasn't afraid to cold call, I knew the closing techniques, and I was a good closer, but I was missing something. And it certainly wasn't about sales tricks! And I bet you feel the same way...
I realized that I could use the Marine Corps Leadership Traits to improve my service to my clients, increase order size and opportunities, and create clients who would never leave.
If you're feeling the pain of failing to achieve your sales goals and the lifestyle that comes with high income, take action and use the course I've built to blow you past your current situation.
Join the Course!
Sales Pro Leader Course
$297 USD
Leadership Trait List
Traits in Sales Context
KPIs to Track Leadership
Customer Surveys
Sample Sales Process Map
Self-Guided Activities
Self-Guided Homework
PDF format
FAQ
Got questions?
The course is for ANYONE who needs to persuade others.
This course will show you how leadership can give you the edge when selling. You probably know the closing tricks, but selling isn't about trickery. It's about leadership. And this course will teach you how to do it in a way that will keep your clients attached to you.
The first step in improving leadership skills is by understanding what leadership means! We'll start with the US Marine Corps' acronym so you can KNOW where to focus your efforts.
Then we'll give examples of each part of leadership using sales scenarios. Finally, you'll get a list of metrics to track your progression as a leader. You'll find that your income will BLOW UP thanks to clients recognizing your value.
The course has been designed for you to use on your own and at your own pace. We recommend taking 6-8 weeks, but we all learn differently.
There is homework, but it's more about pondering your own work situation and how you can improve yourself in the Leadership Traits and apply them to your own case.
We don't check homework. If you've decided to join the course, you're clearly motivated to do what's necessary to become more successful without having to be checked.
One-on-one coaching is available upon request only for students of the course.
The Leadership Traits were designed for the ultimate beginner: Brand new Marine Corps recruits fresh out of high school.
One of the biggest hurdles faced by new, relatively inexperienced salespeople is a lack of trust by prospects. Prospects simply don't know if you will be able to fulfill the order.
Leadership skills cut through that lack of trust by demonstrating to the prospect that you have their best interests at heart. So, yes. This course is VITAL for helping the new salesperson get on the right track early in their career.
No matter how much companies pay lip service to teamwork, sales is very much a solitary effort. Yes, you may have a team supporting you, but salespeople are very competitive.
Sales is like pro athletics in that we keep stats. These stats are used to pay commissions and awards. Every salesperson wants to be the "Salesperson of the Year." That can create a lone wolf attitude.
Learning to lead will help experienced salespeople close even more deals. And if selected to lead a sales team, will give the new leader the tools to effectively manage and guide the team to greater income levels and customer satisfaction.
Here's the beauty of learning to lead: It's not just about selling at work. Humans can sense great leadership.
Because we're herd animals, we tend to form groups and we're drawn to people with genuine leadership skills. Some people are lucky, and their circumstances taught them to lead. The problem is that isn't a controllable or predictable way to learn to lead.
The military realized long ago that leadership is TRAINABLE. There's no such thing as a "Natural Born Leader." Doesn't exist. Leadership is learned. Now it's time for you to learn!
There's no software needed. The course is offered as a downloadable PDF, so there's no need to wait for lessons or modules. You get everything you need once you've joined. As mentioned earlier, we recommend taking 6-8 weeks so as to infuse your thinking with the Leadership Traits.
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